The 90 Day Habits brand was born on a napkin, on a flight to a leadership summit! Haley Duncan and Sandy & Wade Critides were all sitting in the same row, reflecting on the age old question: how did you become a top 1% leader in your network marketing business? An open discussion around systems and duplication led to the them mapping out a blueprint, a system for success that they had used to reach the top level of their company. And BOOM! The 90 Day Habits Journal was born.